Campfire Music Festival : Cristin Interviews the event organizers!

Wednesday, August 20, 2014
ScrantonMade supports arts AND music, so we knew we had to hop on board when we saw CampfireMusic Festival coming to Lakewood, PA... only 55 min away!!!  Not to mention lots of my favorite friends are playing this wonderful 3 day event! (Rogue Chimp, The Indobox and Pappy).

To boot - I'll be celebrating my last weekend of freedom...hehe! - The following weekend I'll be marrying my handsome fiance, Jacob Cole of Rogue Chimp - who happens to be kicking off the festival Friday at 4pm on the Main Stage. 

 We'll keep you posted from our instagram, and follow up after the event with interviews from "ScrantonMade" bands as well as lots of photos.
This festival is one of a kind!  It has pools, a lake, mini golf, a rock climbing wall, a butt load of activities, and be sure to bring your yoga mat to get your flow on! (link:  
We chatted with festival coordinator Ricky Ginsburg about the event....

How did Campfire choose the PA location?

It chose us! The promoter, Steve Kops, attended the camp. His wife and kids work and attend. It's a beautiful location for an intimate festival with pristine camping, lake etc.

Was it important for Campfire to include some local bands?

For sure. I believe festivals should be a celebration of the regional culture and the local bands are the lifeblood of that community. It's so exciting to shine a light on the guys that are living right here, so much talent amongst Rogue Chimp, Pappy from Cabinet, Amy Helm and her band. 

Who is your favorite act not to be missed?

I really love Langhorne Slim, Ryan Montbleau and Delta Spirit but honestly every artist on the bill is a band that at one point or another I was obsessed with.

Tell us about all the fun activities you have on grounds.

They're endless! Rock Climbing and Yoga, we have costume kick ball and a costume slam dunk contest..duh?!

Do you plan this to be an annual festival?

Without question. We have spent three years planning this event to insure it is sustainable for years to come. We want this to be a new end of summer tradition for folks in the Northeast. 

Why do you think music festivals are important to the music industry?

Well, it might sound naive but I don't spend much time thinking about the music industry. It's such a beast and can have some really dark alleys. I try to focus on creating a culture within our organization that will celebrate the community, artists, healthy living and memories with friends and family. If we can accomplish that and it helps the industry in some way then that's good too I guess. 

With all those great acts and fine tuned details, there is no reason to miss this great festival!!!  3 days of music, games, cabins, swimming and so close to home!  I can't think of a better way to celebrate getting married while working at my dream job (ScrantonMade), getting to hear music, see my fiancee play, dance, and play in the summer sun. 

Find out more about CampFire Festival:

Through the lens of Laura Ancherani of Organicography: Arts on the Square 2014

Thursday, August 14, 2014
It was so much fun to pARTner up with wedding & lifestyle photographer Laura Ancherani of Organicography to photograph Arts on the Square.  We think you’ll agree Laura captured some amazing moments On The Square!

What is your background?
I grew up loving all forms of art and performance but didn't get into photography and design until later in life. I am completely self-taught in photography with no formal training but I am currently studying graphic design at Marywood University.

When did you get into photography?
I began shooting in 2000 when my family moved to the country. I would go on long walks and just shoot nature and the town with my mom's camera. Once people saw my work there was a snowball effect and I had my first solo exhibit within 2 years and I have never looked back since. Photography for me is just something that is relaxing and completely natural. It brings me great joy :)

What was your most memorable shoot?
 I have so many that I love but there's one I captured on a whim of my daughter smelling a flower that I just adore! We were on a walk together and it was just a small moment and I felt lucky that I was able to capture it forever.

Do you think photography and graphic design go hand in hand?  
I think being able to do graphic design can enhance what you can do with the presentation of your photographs i.e. creating books, cards, ads, etc. I like being able to do my own work and not rely on someone else.

Does being a graphic designer change the way you take photos?
No not unless I'm working on a specific project but most of the time that never enters my mind. I consider myself a photographer first and a graphic designer second.

What’s your favorite thing to photograph?
I started off as primarily a landscape photographer and then got into covering events and people so I would say it's hard for me to choose. I really enjoy all of it! I started shooting weddings in 2009 and I still get butterflies in my stomach as if it was the first time! I consider it a huge honor that families and couples allow me to be a part of their lives in such a big way :)

We loved having you as a partner for AOTS, why do you think it’s important to partner with community events?
I think it is important to support our local arts community and to make it thrive! We live in a county that is so supportive of the arts and really goes above and beyond to help artists have access to the community and vice versa and it is an amazing partnership. I work on and with numerous arts related events all over Lackawanna County and each and every one of them increase the richness in NEPA and AOTS is no exception!

Find out More about Laura:
Twitter: @organicography
Instagram: @organicography

Thank you, Scranton!!!

See you tomorrow at Arts on the Square!!!

Friday, July 25, 2014
There are so many things going on at Arts on the Square tomorrow.  Here’s a sneak peek!!!

Live Paintings by Benjamin Adcroft and Evan Hughes to be raffled off to the public!

Curated live #instagram Photo Wall and Polaroid portrait photography by John Ingiaimo!

Slow Motion Photo Booth by Voyager Video, PA Film School and JVW!

Free Painting Classes by Spirited Art Scranton!

The Big Three Tent- Everhart Museum, Scranton Cultural Center & Lackawanna Co. Library Systems- “Summer of Science: the Elements of Earth, Air, Fire and Water” an interactive science experience and art installation for all ages.  

Free Drawing Classes with Dino Denaples!

Interactive art piece & photo station by Shanty Town Design!

Live Music on two stages!!!

Free Yoga Classes all Day!

Food Trucks and Outdoor Cafe!

Also, Children's Activity Tent, Street art installations by artists Nicole Laurel, Maura Cummings and Ashley Kujat. Yarn Bombing by Annie Cadden and her team of fiber artists and SO MUCH MORE!


AOTS pARTner Spotlight: Meet Samantha Nardelli of Shanty Town Design

Thursday, July 24, 2014

Shanty Town Designs has been a part of ScrantonMade and Arts on the Square since day one helping us with almost all of our design needs..a true creative pARTnership!  Sam and her team are able to take our ideas and magically bring them to life. Shanty Town has created a fun, interactive piece of street art for Arts on the Square that we can’t wait to see it in person!!!

Hey Shanty!!!!!!!  

Tell us about how the Shanty Team got together.
We've all been friends for a long time and it just so happened we focused on very similar careers. I've know Des since Kindergarten. I stole her ring once in first grade and we were in a girl band together in high school. We met Matt in high school and our groups of friends have been buds ever since!

Des and I both went to Marywood for graphic design and we ended up focusing on complementing parts of the design world. Des works more with print design and I am more focused on web design. I've been working on all kinds of freelance and creating more as a profession since 2010, fine art, illustration, design, bookbinding and crafting, when I got really into web design in 2012. It's always been a dream of ours to run a company and have a team of amazingly creative people to do great work and collaborate with. I was trying to start Shanty Town for about a year before Des and I really sat down and were like 'Well why not do it now?' It worked out perfect since we complimented each other so well. I enjoy the business side of things and web design, and Des has great knowledge of print design and the processes along with being a great brainstormer! Since we were busy organizing what we wanted our brand to really be we needed help with marketing and that's when we decided to bring in Matt. He graduated from Mansfield with a degree in PR and is really good at talking to people and simplifying information.

When was Shanty established?
August-ish 2013.

What’s Shanty’s mission?
To help smaller businesses, independent creators, artists, and musicians with branding, visual marketing, and web design. We're run by creatives who like working with other creatives because we know how fun building a brand can really be. It doesn't have to be a stressful venture and communication is key. We also like to keep it all local. Whether it's Scranton-based or USA-based. When it comes to the work we don't personally handle in house (printing the actual designs or promotional items) we have a network of small businesses we've built relationships with to make sure we get the best quality work from an ethical company.

How would you describe your design style?
Trendy, sophisticated, understated, and current.

What’s / Who’s  the biggest influence on your work?
There are almost too many to list! We value innovative design, whether it’s graphic, interior, industrial, product, and fine arts. Des is constantly reading autobiographies/biographies about people she admires in any field. I recently turned into an avid podcast listener, some design related, some business related, which in turn inspires us. We draw inspiration not only from the world around us, but from the world we want to create.

Why is design so important for small businesses?
A company's brand or image is the first thing customers or clients see. Having or building on a brand that people can trust and recognize is how your audience decides whether you're a worthwhile company for their business. Whether it is a logo, your website, or how you handle your social media accounts, it's all about showing your audience you are relatable to them.

What services do you offer?
We offer the whole package! Since brand and visual marketing is constantly on going when it comes to owning a business, we adapted ourselves to be able to help small businesses out wherever they may need. We offer logo design, full branding and rebranding, web design, print (business cards, promotional items, t-shirts, wedding invites etc), and any other form of visual marketing we can think of (billboards, signage, illustration, etc)!

Are you offering a discount to AOTS vendors?
We're offering a free 'friends' package to anyone who decides to use us for any type of service we offer. Whether it's a logo design, a wedding invite, or the whole package! The package includes some freebies such as a Shanty Tee, some stickers, and just a handful of little surprises. : )

What do you love most about being a business in NEPA?
The amount of support out there. The community is thriving and there are so many people taking the extra step to do great things in our area. It's great to be a part of that! : )

What was your favorite project thus far done for ScrantonMade/AOTS/HOTS?
Either the shop local map or this current redesign of the Arts on the Square website. All of ScrantonMade's work is my favorite!

What is the best part of being a small business owner?
The hours : ) I am NOT a morning person. Then of course the flexibility of my own decision making and seeing clients be happy with the work we bust our butts on.

What 3 tools would you recommend for vendors/small businesses?
An easy to navigate website for one! It can help organize those businesses that are selling items. Working with a cms/ecommerce store to manage products helps keep track of sales easier and it also comes in handy come tax time.

Some type of photo editor. Whether it's Gimp, Picassa, Adobe Photoshop, or something comparable even if it's a phone app. Especially if you post photos or hold contests on Facebook or Instagram. It helps when it comes to resizing images or adding text on top of it. It would come in handy most if you have a website that you'd like to update often. We make templates for our clients when they need help making sure an image fits in, say, a slider on the home page. So some type of photo editing tool is much needed for promotion.

Constantly keep an eye out for new trends in marketing. Always keep one ear to the ground and try to figure out exactly who your client base is (even if it changes over time), and what they want. There’s nothing better than a business that knows it's customers and caters to them while still cultivating their own world.

Business name: Shanty Town Design
Location: Scranton Area, PA

Team Members:
Samantha Nardelli - Owner | Co-founder | Web Design
Desiree Vispi - Co-founder | Print Design | Concepts
Matt Rinkunas - Account Services | Marketing
plus a handful of independent contractors